"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and continue to evolve." ...

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

I want to expand on what Crowe wrote, focusing on AI’s impact on Google advertising, both now and in the future. The impact of generative AI on search volume and CTRs ...

IntroductionArtificial Intelligence (AI) has rapidly emerged as a game-changer in the world of marketing and advertising technology (often dubbed “MadTech” for the convergence of Marketing and ...

Bernardo Andrada, Monks' CCO, reveals how "orchestration" and "agentic AI" are fundamentally transforming marketing ...

Right now, audio is quietly becoming one of the most exciting parts of programmatic. With the rise of podcasts, smart ...

AI disruption is “unnerving investors in every industry, and it’s totally disrupting our business,” WPP’s outgoing boss Mark Read told CNBC.

Learn how AI transforms ad optimization, audience targeting, and creative strategies to drive impactful advertising results.