In 2024, artificial intelligence stands as the bedrock of innovation in digital advertising, reshaping strategies and redefining success metrics. With an astonishing pace of growth, AI continues ...

"The worst thing for us at the company is to be stagnant," Clinch CEO Oz Etzioni said. "We always continue to build and continue to evolve." ...

WPP sent jitters across Madison Avenue with an unexpected profit warning Wednesday. The threat of AI isn't helping.

AI is impacting every aspect of Google, including SEO and Google Ads.. In a recent article in Search Engine Land, Anna Crowe masterfully discussed the impact of generative AI on SEO.It’s a great ...

How generative AI’s impact on digital advertising methodology is evolving. Ken Harlan, MobileFuse. May 21, 2023 9:10 AM DDM 5/21/23. Image ... The AI Impact Tour Dates.

The promise of AI teeters on the edge of too-good-to-be-true. The survey asked brands and agencies about roadblocks they’re hitting today — and what inherent issues threaten the over-hyped potential ...

5. Enhancing DSP, SSP And Ad Exchange (RTB) At a broad, technical level, AI has had a significant impact on a programmatic ecosystem that contains DSP (demand-side platform), SSP (supply-side ...

When might AI have a similar degree of impact? Why will it be a game changer? When programmatic came on the scene 10 years ago, it took a while for the industry to truly adopt it.

An online survey, consisting of 1,235 influencers and 73 marketers, indicates a rising trend in AI adoption. However, concerns about the growing technology persist.

In the ever-evolving digital advertising landscape, CPGs face unique challenges in achieving their KPIs. The demand for developing cost-effective media programs that drive a brand’s desired outcomes ...

However, AI Overview is different; it poses a threat to substantial investments in SEO efforts. For businesses dependent on search rankings, the uncertainty surrounding AI Overview is alarming. Beyond ...