After announcing it would be extending its pre-show ads in June, AMC received extreme backlash and has now changed ...

Last month AMC theaters added a disclaimer to its website, telling patrons the movie would start ‘25-30 minutes after ...

When a cinematic ritual feels more like a commercial marathon, it is time to rethink the game plan. It seems AMC has finally hit pause on their ad fest, but only after the audience’s collective eye ...

Earlier in the summer, AMC Theatres began running some pre-movie commercials in an attempt to add a little bit of revenue.

AMC Theatres, facing years of stagnating attendance, took a bet in July when it added commercials to its preview roll, eager to boost its bottom line. Early numbers show that the deal is working and ...

AMC tells moviegoers to expect lots of trailers and commercials Megan Swift | Thursday, July 24, 2025 11:37 a.m.