Adi Dassler started Adidas on August 18, 1949 introducing the now-iconi 3-Stripes to the world. Nearly 80 years later, Adidas ...

Today, adidas Originals is embracing that legacy with a forward-thinking lens. Its SS25 campaign, titled “The Original,” is more than a marketing effort but a cultural manifesto. It’s a ...

The day highlights the city’s culture, creativity and community ... to recognize Milwaukee’s identity and impact. In honor of the day, adidas and CLICKS founder Shake James launched a city ...

These deals have not only boosted the bank balances of these athletes but have also redesigned the sports culture ... his impact on Adidas’ basketball history is undeniable.

To honor its legacy, adidas created interactive spaces where fans could explore the shoe’s history while ... the Superstar’s impact on both sports and streetwear culture.

As an Adidas ... court and the impact he left off the court. Dikembe was a trailblazing humanitarian who believed in the brotherhood of basketball, using his platform to promote cultural exchange ...

Special uniforms for Black History Month are nothing new. The last of couple years, Nebraska, and all of adidas' power conference ... serving as a powerful medium of cultural expression and ...

Jewish groups had criticized Hadid’s role as campaign model because of her history of pro-Palestinian activism. Amid backlash, Adidas has removed ... for any negative impact on them and we ...