Adi Dassler started Adidas on August 18, 1949 introducing the now-iconi 3-Stripes to the world. Nearly 80 years later, Adidas ...

Adidas partners with Pensole on initiatives celebrating sneaker culture and design. © 2025 American City Business Journals. All rights reserved. Use of and/or ...

Involving the external culture in the design process does two things for Adidas, starting with protecting ... Co-creation as cultural catalyst. The impact on the brand is equally fascinating ...

What’s Next: Adidas said the development will have a short-term negative impact of up to 250 million euros ($247 million) on its net income in 2022, given the high seasonality of the fourth quarter.

The lack of diversity is in stark contrast to the culture used to promote the product. Adidas has recently used hip-hop artists Beyoncé, Childish Gambino, Kanye West and Pusha T as ambassadors.

Now the musician and apparel brand are being accused of cultural appropriation over the collection, which is named Hu Holi. A Hindu statesman wants Adidas to change the collection's name.

However, following a recent trip to India to promote the “Hu Holi” collection, Williams and Adidas have been criticised on Twitter for appropriating Indian culture for the sake of fashion.

BERLIN (Reuters) - Adidas has seen no impact on its sales from employee complaints over racism at the German sportswear company that led to the departure of its human resources boss, Chief ...

Adidas fourth-quarter sales were materially impacted by the decision to end its Yeezy partnership in October. “This development reflects the negative impact of around €600 million($632 million ...