Ruch first joined the Warner Bros. Discovery-owned cable network in 2005, where he supervised additional programming, including Food Network and Fine Living. He went on to become a top executive at HGTV, including a four-year stint as Group Senior Vice President of Development, before being named Head of Content in January 2023.

Loren Ruch, head of content for HGTV and co-host of "HGTV House Party," died Thursday of acute myeloid leukemia. He was 55. “Loren was the rare leader who lifted everyone around him,” Channing Dungey,