Roblox has an average daily user count of 97.8 million. In July 2024, cosmetic company e.l.f. trialled real-world commerce on the Roblox platform via Walmart technology.

Roblox Corp launches Learning Hub, offering educational experiences for students through immersive gameplay. Stock up 115% ...

Roblox announced on Thursday that creators can now sell physical merchandise directly within their experiences and games on the platform with the launch of new Commerce APIs.

These new commerce capabilities underscore Roblox’s ambition to pioneer a “new kind of shopping” that blends fandom, physical goods and self-expression in virtual environments. Roblox currently boasts ...

Roblox Corp. is intensifying its push to capture 10% of the global gaming market, ... Roblox Plots Aggressive Expansion With AI And Brand Partnerships — Sees Path To 10% Of Gaming Market.

Roblox creators and brands can now sell physical real-world products directly to users playing the game. The long-awaited commerce feature is powered by Shopify and was announced alongside brand ...

In another eyes.lips.first., e.l.f. (NYSE: ELF) is expanding its collaboration with Roblox (NYSE: RBLX), making e.l.f. the first beauty brand to test real-wo ...

Roblox is introducing two new systems that are designed to reward creators for engagement and bringing new and lapsed users onto the platform. Including a daily engagement reward. Skip to main content ...

Roblox Purchasing in-game items is nothing new to Roblox, but now users can shop for actual physical merch and receive an avatar item on top of it.Eligible creators can bundle digital items with ...

Roblox is rapidly evolving into a platform for both digital and physical commerce. In the first three quarters of 2023, 1.6 billion digital fashion items were sold up 15% year over year.

Roblox is going to let creators sell physical items from their games. It’s opening up its Commerce APIs to eligible Roblox creators, and Shopify is the first “integrated partner” for the APIs.