Watch Apple WWDC 25 keynote here
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Apple has yet to deliver on some of the key technology advances that could modernize developers' apps for the AI era.
At WWDC 2025, Apple changed how we interact with our devices with the introduction of a new user interface it calls Liquid Glass. Apple CEO Tim Cook described it this way: “Expressive. Delightful. But still instantly familiar.”
With Google and Microsoft’s developer conferences out of the way, now it’s time for Apple’s WWDC. The Cupertino company is gearing up to unveil new versions (and new numbers) for all its operating systems, as well as taking a second step at convincing everyone it’s a major player in the AI industry.
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Striking a balance between speed and caution, and ambitious and realistic is difficult. Apple may have just nailed it.
Siri was MIA and Apple didn't so much as hint at plans for smart glasses. Instead, we got 'Liquid Glass' and incremental OS updates. Can Apple really afford to breadcrumb us like this?
It's not just Apple Intelligence. Tim Cook is trying to satisfy both consumers and the market, and pleasing neither.
The iPhone maker introduced live language-translation capabilities and a broad visual redesign of its signature operating systems.
Apple's annual developer’s conference may refocus Wall Street’s attention on its struggles with artificial intelligence. The WWDC event isn’t expected to feature much in the way of major AI releases.