Harley-Davidson has announced that Artie Starrs will become its next president and CEO, effective October 1, 2025. He is currently the CEO of Topgolf.

("Harley-Davidson" or the "Company") (NYSE: HOG) today announced that its Board of Directors ("Board") has appointed Artie Starrs as President and Chief Executive Officer, effective October 1, 2025. Artie joins Harley-Davidson from Topgolf Callaway Brands,

Habeumus CEO. White smoke has risen from the chimney at Harley-Davidson headquarters in Milwaukee, and former Topgolf CEO Artie Starrs has been named as the MoCo’s future chief executive officer.