Fans are gearing up with Western looks inspired by the album and say they’re learning a lot of American history along the way.

"It's too many people calling to say, 'Can you fit me in?' When I get too many, 'Can you fit me ins' then I know something's going on in Chicago," Keystylist Salon owner Kesha Levy said.

Members of the Beyhive donned their best cowboy hats, boots and denim at the first of three Cowboy Carter shows at Soldier Field.