The Meta AI app could soon get a paid tier, similar to the ones offered by rivals like OpenAI, Google, and Microsoft. Meta CEO Mark Zuckerberg described the plan during a Q1 2025 earnings call on Wednesday, saying there’s an opportunity to offer a “premium service for people who want to unlock more compute or additional functionality” in Meta AI.

One day after Meta rolled out its standalone AI app, Mark Zuckerberg has shared more about how the company plans to eventually monetize its generative AI assistant. During the company’s first quarter earnings call,

Meta CEO Mark Zuckerberg recently confirmed that the U.S. tech giant will add premium plans to its recently launched AI assistant – the Meta AI app. In an interview with Stratechery, the 40-year-old also shed light on enhancing Meta’s AI capabilities across the whole ecosystem to build a more immersive user experience.