CNBC’s MacKenzie Sigalos joins Fast Money to discuss OpenAI’s new integration with Etsy and Shopify that lets buyers complete purchases directly inside ChatGPT. The launch marks a major test of agentic commerce,

The AI firm is allowing shoppers to buy goods without leaving the chatbot—and laying the groundwork for AI agent-based shopping.

OpenAI on Monday introduced a feature that would allow users to make purchases through ChatGPT, in partnership with Etsy and Shopify .

OpenAI had previously launched a shopping feature in ChatGPT that helped users find products that were best suited to them, but the suggested results then linked out to merchants’ websites, where a user had to complete the purchase—analogous to the way a Google search works.

Like ACP, AP2 is an open-source protocol designed to let AI agents securely complete purchases. But while ACP emphasizes keeping merchants in control using their existing processors, AP2 focuses on creating a shared rulebook across the broader digital payments ecosystem.

OpenAI is facing several complaints from its ChatGPT users as massive reports are filed suggesting that users are being redirected to more conservative models.It has been observed that

The debate around Nvidia and the AI sector as a whole continues to revolve around whether seemingly circular deals, such as its up-to $100 billion investment in OpenAI, can sustain the spending boom. Nvidia CEO Jensen Huang said last week on a podcast that he expects ChatGPT-developer OpenAI to be “the next multi-trillion-dollar” company.

Since co-founding OpenAI, Sam Altman and Elon Musk have been at the heart of high-profile lawsuits, with the fate of the ChatGPT factory in between.