Sanrio is way more than just Hello Kitty, and out of the hundreds of other characters, you should definitely know these ten.

A new series of odd items based around the back ends of various Sanrio mascots turn their butts into adorable hair clips and ...

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Hello Kitty owner Sanrio Co. surpassed Japan’s biggest company Toyota Motor Corp. in stock turnover last month on the firm’s ...

Sanrio opened up pre-orders for a new collection of goods that feature the butts of popular mascots like Pompompurin and ...

Fans of all things kawaii are in for a treat as Sanrio and CROCS unveil a collaboration that’s bursting with charm, nostalgia ...

Characters like Kuromi, My Melody, and Pompompurin wear bows in a new Sanrio My Fave Color series Bikkura Bath Bombs series.

Sanrio, the 64-year-old company behind the iconic Hello Kitty brand, is thriving once again with a modern makeover.

And now, despite her ageless appearance, she is 50 years old. Friday marks half a century since Japanese merchandising company Sanrio created the first iteration of Kitty White, or Hello Kitty ...

Hello Kitty was created in 1974 by Sanrio, a Japanese entertainment company. Jill Koch, the senior vice president of marketing and brand management at Sanrio, appeared on Today on Thursday and ...

Shares of Sanrio, which was added to MSCI’s Japan index last month, jumped 12 per cent in May. Read more at straitstimes.com.