The fast-food giant has pushed a return to value pricing, but that's only the beginning of McDonald's planned changes.

McDonald's has added many new items to the menu over the summer including the return of the Snack Wrap and Spicy McMuffins to ...

McDonald's CEO Chris Kempczinski said it was critical for the fast food chain to 're-engage' lower-income consumers.

Earlier this month, McDonald's officially brought back the fan-favorite Snack Wrap and it has been an instant hit, with a ...

McDonald’s Snack Wraps are back and already breaking sales records with huge demand and double-digit foot traffic growth.

The return of Snack Wraps at McDonald's has been a big win for the fast-food giant. Here's a look at the numbers.

The fast-food giant underestimated how well the product would sell in its early days, which prompted shortages and frustrated ...

I compared the new McDonald's Snack Wraps with Popeyes' chicken wraps. The fan favorite was more flavorful.

McDonald’s slow return of its Snack Wrap paved the way for one of the strangest battles in the ongoing fast-food war.

Those early Snack Wrap buyers are loyal McDonald's customers. Numerator found that the survey's average respondent has ...

McDonald's brought back the fan-favorite Snack Wrap on Thursday, July 10, at restaurants nationwide. First introduced in 2006 ...

There’s a concept in psychology known as “hindsight bias.” It’s the idea that if you ask people if they think they could have predicted the future before it happened, they’ll almost always ...