No business wants to shout from the rooftops that it has been breached and that the data their users entrusted them with may be circulating on the internet. It’s bad for public relations and destroys trust. However, just because it feels bad doesn’t mean that the custodians of this data can just sweep a breach under the rug.

Tea app, which went viral for its concept of a ‘safe place’ for women to talk about men, faced a massive data breach