Google is committing up to $150 million in Warby Parker to develop smart glasses powered by Gemini, and is investing in the eyewear company.

Google has committed up to $75 million for Warby Parker’s product development and commercialization costs, as well as an equity investment of up to $75 million.

Google is re-entering the smart glasses market through high-profile partnerships with eyewear brand Warby Parker and luxury fashion house Kering. The company aims to develop AI-powered smart glasses using its Android XR platform, integrating multimodal artificial intelligence into wearable tech designed for everyday use.