For special presentations of that blockbuster and others, companies like CJ 4DPlex have turned splashing and shaking moviegoers into a lucrative art. By Neima Jahromi First you get the aroma of the ...

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A 4DX screening offers a host of bells and whistles engineered to make the moviegoing experience less passive. Three motors in every seat work in tandem to shake a participant around violently during ...

Greetings, To 3D or Not To 3D readers! This outing of your favorite premium cinematic experience has been enhanced thanks to a fictional sponsorship by Universal Dynamics - creators of Rozzum 7134.

In George Miller’s new Mad Max film “Furiosa,” a red paint flare explodes and casts the theater screen in a saturated crimson cloud. Feet away, among the rows of gyroscopic 4DX chairs, plumes of fog ...

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Shaking seats and flashing lights may seem gimmicky, but in fact the format’s effects let you feel physically how a feature has been directed. By Melissa Powers If you’re expecting seatbelts at the ...

Just as the approvals move forward for the first new movie theater in the tourist district in over a decade, the Regal Pointe Orlando 20 & IMAX debuts one of the most technologically advanced theater ...