OAKLAND, Calif.--(BUSINESS WIRE)--e.l.f. Cosmetics, a brand from e.l.f. Beauty (NYSE:ELF), introduces “color e.l.f.nalysis”—a global, immersive digital ...

Forbes contributors publish independent expert analyses and insights. Pam Danziger reports on retail, focused on the luxury consumer market. On Wednesday, November 20, Muddy Waters announced it was ...

Why e.l.f. Beauty Is Back in Focus Ahead of Earnings e.l.f. Beauty (ELF) is drawing fresh attention as investors look toward its upcoming earnings release, with interest centered on projected earnings ...

e.l.f. boldly plans livestream during the full game, disrupting the traditional tune-in TV experience OAKLAND, Calif.--(BUSINESS WIRE)--The Big Game is here, and e.l.f. (NYSE: ELF) is making a new ...

The beauty brand is the league's first-ever sponsor.

E.l.f. Beauty recently signed a definitive agreement to acquire celebrity skincare brand Rhode, founded by Hailey Bieber, in a $1 billion megadeal. The agreement includes $800 million of consideration ...

e.l.f. teams up with Chime to create a game that empowers youth with essential money management skills e.l.f. is the first beauty brand to launch a financial literacy game on Roblox. In partnership ...

Good morning. E.l.f. Beauty CFO Mandy Fields wants to play on the biggest stage there is. The rising beauty powerhouse, a Gen Z favorite, ran its first Super Bowl Sunday ad in 2023. From a finance ...

When we named Tarang Amin Modern CEO of the Year in December 2024, the E.l.f. Beauty chairman and chief executive had racked up a string of notable successes. Under Amin’s leadership, the publicly ...

Melissa McCarthy stars in a telenovela-inspired Super Bowl ad for e.l.f. Cosmetics and shares her favorite moments from the set, her go-to products and the beauty advice she gives her daughters.

e.l.f. Beauty shares plunged after Q2 2026 revenue missed estimates and management issued cautious guidance, sparking a 40% decline from pre-earnings levels. Short-term U.S. sales decline stemmed from ...