We come to this place…for magic,” Nicole Kidman famously tells AMC Theatres patrons in a viral promotion for the chain. But ...

AMC, the movie theater chain, reversed course six years after it rejected a proposal to show more ads before movies, fearing a negative reaction from customers.

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM.

AMC is joining major competitors in running even more commercials before the movie begins starting July under a new partnership with NCM.

Industry leader AMC Theatres is reversing course and joining its rivals on July 1 in adding regular ads to its pre-movie lineup in a worrisome trend for studios.

AMC Theatres is making the wrong decision to put more ads in cinemas at a time when moviegoers want a premium experience.

“Always More Commercials”: Movie-goers erupt in rage after AMC announces “even more commercials” will play before screenings “Welcome to the corporate hellscape.” ...

AMC Theaters will soon run even more commercials before its movies start, adding non-trailer ads to its pre-movie spots.

AMC, the largest theater chain in the United States, will soon start showing even more commercials before the start of a movie. This is on top of the usual 20 minutes of trailers and ads already ...

Starting in July, AMC will run even more commercials before movie screenings begin, to increase revenue without hiking ticket prices as the industry struggles.