Ads APIs aren’t just for social media networks anymore. Tuesday marked the launch of Roku’s Ads API, which feeds directly into the company’s self-serve Ads Manager. The new free-to-use toolkit will ...

There’s movement in the Privacy Sandbox. With FLEDGE origin trials just begun – they finally kicked off on March 31 after multiple delays – publishers and ...

Google is helping advertisers unify measurement workflows and boost audience match rates across Google's advertising ...

On Wednesday, Meta began rolling out marketing API changes designed to improve ad performance by using its Advantage+ targeting tools to automate the allocation of a brand's ad placement across ...

The ad personalization approach is called “Topics API,” and its goal is to replace tracking cookies in Chrome with a privacy-preserving alternative. The new system addresses how many websites and ad ...

OpenAI is expanding ChatGPT into performance advertising with conversion-focused ads, tracking tools and pay-for-results ...

Jules joined the Android Police team in 2019. He currently produces videos, creates art for our stories, and edits our podcast. Before that, he wrote features and news, managed our weekend content, ...

Over the past 18 months, Google has pushed to improve Chrome extension security—a welcome goal given the sketchy morass of extensions that have been out there for years. But one proposed change ...

Here is a step-by-step guide to reducing your digital footprint online, whether you want to lock down data or vanish entirely. Read now Google has launched this week a Chrome extension that shows how ...