Eilish McColgan and Mo Katir will be just two of many athletes who will benefit from the new Chojo Camp Europe ASICS is launching their first ever European pro-athlete training centre in Font-Romeu, ...

Asics has reported net sales increased by 18.0% to ¥342.2bn (£1.8bn) during the first half of 2024, ending 30 June. A company profile in the first RetailX Europe Top1000 360° report looks at how the ...

Watch for Japanese sports conglom Asics, known mainly for its sneakers, to kick into a faster pace as we near the London Summer Olympics. Traditionally, the company has lagged far behind Adidas and ...

Asics, the running shoe manufacturer, has started a campaign to raise awareness of its products in Europe. So far, it looks like their plans have been successful. Dow Jones's Archibald Preuschat has ...

The Japanese sportswear maker is increasing its pan-European media spend by 20 per cent year-on-year to support the cross-category charge that will see it focus on promoting its apparel range. Asics, ...

Sportswear brand ASICS has made two new appointments within its central EMEA marketing team. Robin Karakash has been hired as ASICS Europe’s director of integrated marketing communication EMEA. In ...

Asics has recorded a decline in its net sales across its European markets, but its retail division was a star performer as the sportswear giant continued to make strides in its transformation strategy ...

Sportswear retailer ASICS has enhanced its EMEA marketing team with the appointment of Robin Karakash as integrated marketing communication director and Olivier Mignon as sports marketing director. In ...

Sportswear company ASICS is to optimise its mobile experience as it seeks to integrate how consumers interact with the brands across all touchpoints in a move that will bolster its omni-channel ...

ASICS Europe has reported a 13% increase in net sales in its first quarter after the sportswear brand experienced strong growth in its running, tennis and lifestyle categories. From January to March ...

Cameron is a former European general manager for Speedo International and New Balance. He left his role as managing director for Europe, the Middle East and Africa (EMEA) for New Balance in March 2007 ...