You’ve heard about Cardi B tried it. You saw the Zoe Kravitz beer ad. But what is ASMR, exactly? Autonomous sensory meridian response (ASMR) is a heady way of saying “brain tingles.” For lots of ...

With Meghna Chakrabarti Lip smacking, turning pages and scratching — they're all part of a phenomenon called ASMR. We look at why millions are captivated by these "brain tingles." New York Times: "A.S ...

Nails scraping on rough fabric. Stories told in breathy whispers. Lips smacking and teeth crunching. For some, these sounds do little more than make the listener feel unsettled or disturbed, but for a ...

A dorm is a hard place to sleep in. There are people down the hallway having a loud party. There’s the uncomfortable mattress that barely fits your body. There’s probably someone also trying to sleep ...

ASMR stands for “autonomous sensory meridian response.” It’s a rather dry term considering the fact that it stands for a physical sensation that millions of people describe as a peaceful, joyful ...