According to April data from Jumptap, a mobile advertising platform, nearly 40 percent more ad requests were made from consumers while browsing than while using mobile applications. The S.T.A.T.

Sparteo, a cutting edge ad tech solution for publishers is sharing the impactful results of an existing innovation – Efficient Bid. This cutting edge in-house technology represents substantial ...

The AdMob mobile advertising network has seen explosive growth in the last year with more than 2 billion ad requests daily from various parts of the world. In 2010 Google saw AdMob?s mobile ad ...

A large-scale ad fraud operation called 'Scallywag' is monetizing pirating and URL shortening sites through specially crafted WordPress plugins that generate billions of daily fraudulent requests.

Both mobile ad requests and eCPMs (effective CPMs) are on the rise globally, with APAC leading the way, according to Smaato's Global Trends in Mobile Advertising H2 2018 report. APAC ad requests grew ...

Security researchers have discovered a new ad fraud network capable of attracting billions of weekly ad requests across hundreds of domains. Scallywag is a collection of four WordPress modules ...

Cyber Communications Inc (CCI), owned by Dentsu Group, faced a serious challenge. Campaigns it was delivering for 500 ad agencies across 1500 websites in Japan were affected by fraud, brand safety ...

Ad requests across connected TV (CTV) devices have increased 1,640% year over year, per new data from independent video supply monetization firm Beachfront, included in a Broadcasting + Cable report.

Ad network and optimisation firm Smaato has revealed its global network now serves more than 16 billion ad requests per month double the 8 billion figure the Finnish firm reported in its figures for ...

Less than two months after it unveiled its new private exchange network, ad platform Nexage has announced that it's passed 100 billion ad requests and in some style. The news was delivered via the ...