Milwaukie-based natural cosmetics company Alima Pure is expanding. When Kate O’Brien’s teenaged daughter started getting interested in makeup in 2004, she noticed that there was a relatively ...

I've been waiting for the perfect moment to use the new Alima Pure Holiday Modern Jewel Box Eye Makeup set and figured dinner with a cutie in December was just right. Amber dusted my top lids with the ...

Confession: My "make-up free" look is a lie. I may be without powders, mascara, or even lipstick, but I'm rarely trolling bars without my eyebrows drawn on, albeit misshapen. Once upon a time, my ...

The makeup section of a department store is a carefully crafted experience. The perfumey smell. The shiny, sleek packaging. The beautifully made-up purveyors of the perfumey, sleek packaging. The ...