Amazon to Hike Fee for Prime Video Ad-Free Tier to $5 per Month in U.S., on Top of Prime Membership

On April 10, 2026, Prime Video’s ad-free subscription will become Prime Video Ultra in the U.S., priced at $4.99 per month. The new Ultra subscription includes other perks: Subscribers will have up to ...

Amazon raises price of ad-free tier, rebrands no-ad service

Subscribers will have 4K/UHD streaming, five concurrent streams instead of three, and up to 100 downloads instead of 25.