Under a plan called “Back to the Bricks, ” Harley hopes to generate more than $350 million in core motorcycle-business profit by 2027 while cutting more than $150 million in costs. The strategy places ...

FLINT, Mich. (WNEM) – Back to the Bricks® is enhancing the Automotive Pioneer Statue Plaza in Downtown Flint. President Amber Taylor of Back to the Bricks® said that the work is coming just in time ...

MUNDY TOWNSHIP, Mich. (WJRT) - Tuesday's severe weather had a slight impact on Back to the Bricks Main Event Week's event. What was supposed to be a fun night of classic cars and a movie quickly ...

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FLINT, Mich. (WJRT) - The Back to the Bricks Promo Tour is heading north and west this summer. Registration opened this week for the annual series of car shows across Michigan aimed at drumming up ...

New turnaround plan: CEO Artie Starrs' 'Back to the Bricks' strategy targets growth via affordable models, stronger dealer economics, and expanded customization. Mixed Q1 results: Global retail sales ...

MUNDY TWP, MI- Rims shined and ornaments swayed on rearview mirrors of countless cars as they cruised into the US 23 Drive In Theater for Bricks Flicks. Tuesday night’s event was part of the Back to ...

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GENESEE CO., Mich. (WNEM) – The dates and locations for this year’s Back to the Bricks Tune-Up Week have been announced. Back to the Bricks Tune-Up Week will be held from Aug. 4 through Aug. 9, and ...

New growth plan: CEO Artie Starrs announced 'Back to the Bricks' to leverage Harley's brand, dealer network, and product heritage for profitable growth. Iconic models return: The air-cooled Sportster ...