Like most counselors and how-to writers, my goal is to help people improve their lives. In recent months, I've revised my approach to writing these blog posts. I recognize that these changes may ...

Today’s most effective campaigns do more than capture attention; they create lasting impact. This is the power of behavior change marketing (BCM), a strategic (and scientific) approach that goes ...

According to the Josh Bersin Company, only 25% of companies report that their leadership development programs significantly improve business performance. Another way to say that: three-fourths of CEOs ...

Large language model-based chatbots can't effectively recognize users' motivation when they are hesitant about making healthy behavior changes, but they can support those who are committed to take ...

Positive reinforcement is a type of positive discipline that aims to shape behavior by focusing on the good while reframing ...

Praise and rewards can be an effective way to change kids' behavior for the better. Here's how to use them.

Providers treating chronic disease have always grappled with a fundamental disconnect that, in many cases, is considered unavoidable. The most critical determinants of a patient’s health — such as ...

Here's why changing behavior alone won’t fix your relationship, and what actually creates lasting emotional change between ...

Illegal wildlife trade is a complex issue involving multiple actors, such as poachers, processors, distributors, consumers, policymakers, and law enforcement. Furthermore, defensive and retaliatory ...