I'd be lying if I said my blonde was natural. I was an almost-bald baby with hair so light my parents were left wondering if I'd ever have hair. I'm now a 30-something adult, who definitely has hair, ...

To pick the best purple shampoo, I started with the bottles that are in my and other PureWow editors' showers. From there, I determined the best features of each and any specific key ingredients that ...

Purple shampoo eliminates yellow tones in blonde hair by using violet pigments to neutralize brassiness. Blue shampoo is ...

9 best purple shampoos 2026, tried and tested on blonde hair - Say goodbye to stubborn warm shades with one of these purple ...

Blonde, gray, and naturally light hair requires so much love and attention. As many know, regular shampoos dull the light color, and then you have to worry about things like sulfates, tonality, UV ...

If you have blonde or silver hair, don’t you always want it to look bright? Purple shampoos have purple or violet pigments, which neutralize light hair’s brassiness and tone it to restore the original ...

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New York Post may be compensated and/or receive an affiliate commission if you click or buy through our links. Featured pricing is subject to change. It sounds blunt, but let’s open our shopping guide ...

Before using a purple shampoo, wash your hair with a clarifying shampoo. This will help remove any existing product buildup, which could prevent the purple shampoo from properly absorbing. If you’re ...