The most obvious element that binds search, social and display media is that all can be bought on biddable auctions. The growth of paid search was a precursor to the creation and growth of ...

Shares of Roku Inc (NASDAQ:ROKU) surged more than 8% Tuesday following a Jefferies note highlighting the revenue potential ...

Like a pumpkin turning into an elaborate stagecoach, Disney’s programmatic ad sales have grown rapidly in recent months. According to the company’s earnings report last week, Disney’s DTC division – ...

NEW YORK — It’s being hailed by Comcast Advertising as “a step change for the advertising industry.” What, precisely, does that mean? Agencies and brands can buy targetable, biddable ads on linear TV ...

“Data-Driven Thinking” is written by members of the media community and contains fresh ideas on the digital revolution in media. Today’s column is written by John Donahue, CEO and co-founder of WLxJS.

CTV is booming. According to new research, the proportion of advertising campaigns run via CTV is set to increase substantially over the next two years, with brands attracted to CTV’s increased levels ...

NEW YORK, Nov. 20, 2025 (GLOBE NEWSWIRE) -- Award-winning biddable media strategist and founder of Up and to the Right, John Donahue, today announced the launch of Biddable Assets Inc., a new ...

This content is produced by a member of The Drum Network, a paid-for membership club for CEOs and their agencies who want to share their expertise and grow their business. In the 30 years since the ...

Programmatic guaranteed (PG) and upfront deals have become the de facto way that CTV inventory is sold and executed, but the role of open real-time bidding (ORTB) is coming into sharper focus as the ...

Sponsored content is created for and in partnership with an advertiser and produced by the Drum Studios team. People are increasingly listening to the radio through the internet on services like ...