The BIG3 continues to make moves ahead of its eighth season. Less than a week after announcing a new media deal that will see 14 of their games aired on Vice TV, the league has picked up veteran NBA ...

“We are so pleased to welcome VICE Sports to the BIG3 media lineup,” said BIG3 President Jeff Kwatinetz. “We know that our content is completely unique in the summer sports marketplace and are ...

Ice Cube, co-founder of the Big3, constantly observes the three-on-three basketball scene with a sense of vindication as he continues to improve on his version. There was 3×3 basketball during the ...

BIG3 will Bring Its World-Class Talent to Face off in Australia in November 2025 in First-of-Its-Kind International Tour LOS ANGELES, March 10, 2025 /PRNewswire/ — Today, the BIG3 announced that it ...

iHeartRadio To Become the Exclusive Audio Home of BIG3 Season Eight Games “iHeart has the incredible capacity to reach hundreds of millions of potential BIG3 fans – their audience network is ...

In 2017, producer, actor, and music legend Ice Cube teamed up with entertainment executive Jeff Kwatinetz to create a three-on-three player-centric basketball league “focused on entertainment and ...

The Big3 basketball atmosphere is one of a West Coast summer-style block party — quite literally — bursting with frenetic hip-hop energy brought straight to the hardwood. At the center is legendary ...

What a start to the BIG3 Playoffs! There were big names and big performances through both semifinal games today, including a trio of 20-point games and two double-doubles. In game 1, the Chicago ...

One-on-One With Big3's Stephen Jackson originally appeared on Athlon Sports. Stephen Jackson has been a part of the Big3 since it began, and you’d be hard-pressed to find a bigger believer in the 3-on ...

LOS ANGELES--(BUSINESS WIRE)--Today the BIG3 announced a partnership with iHeartMedia, the #1 audio company in the U.S., that will bring BIG3 games and content to new audiences through iHeartMedia’s ...