Your hundred-dollar-a-cut hair salon most likely stocks Schwarzkopf, and it's because this stuff is good. If you need a re-up ...

With the launch of TikTok Shop last year paving the way to sales growth for many brands, the platform’s click-to-buy feature isn’t for every brand. Instead, many of the top-performing, or “most ...

Kim Kardashian’s Skims livestream in December drew 30,000 concurrent viewers, validating TikTok’s push to bring China’s ...

The Fast Company Executive Board is a private, fee-based network of influential leaders, experts, executives, and entrepreneurs who share their insights with our audience. BY Jack Borie At a time when ...

With over 150 million users in the US and an estimated 55.5 million users making purchases through the platform in 2023, TikTok Shop presents an unprecedented opportunity for brands to connect with ...

Sophie von Mensenkampff, EMEA Marketing Manager, Visibrain TikTok has become a platform of major importance for brands across ...

So says Sarah Cloes, founder and CEO of the plastic-free har care company. She opened a Flora Flora TikTok account the same week she launched Flora Flora’s website in April 2021, yet the social media ...

Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. TikTok is fighting for its life in the U.S. over concerns about its parent company’s relationship to ...

U.S. representative Jamaal Bowman speaks as TikTok content creators gather outside the Capitol (Photo by Nathan Posner/Anadolu Agency via Getty Images) The TikTok ban is back in the spotlight after ...

TikTok’s fifth annual trends report encourages brands to “take more creative risks,” including using AI in their advertising on the social media platform. The report highlights three trends. The first ...

Electronics brand JLab has become a staple of TikTok thanks to thousands of creators and a network of athletes with ...