WELLESLEY, Mass.--(BUSINESS WIRE)--The composable Redpoint CDP on Snowflake’s AI Data Cloud delivers significant results in terms of speed-to-value for delivering personalized experiences with a ...
How do you manage and utilise the customer data that companies are overflowing with today? This is where customer data platforms (CDPs) come to the rescue. They say (figuratively speaking): “Let me ...
Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.
Legacy players such as mParticle, ActionIQ, and Lytics have faced major shakeups, with acquisitions marking the end of an era for traditional CDPs. Outdated architectures, sluggish onboarding cycles, ...
Salesforce on Tuesday introduced Salesforce Customer 360, a unified customer ID that connects profile data across its Sales, Services, Commerce and Marketing cloud product suites. “There are so many ...
CDK now has a CDP. The retail automotive software provider has launched its customer data platform, designed to unify ...
Piwik PRO is revolutionising the digital marketing landscape by offering a built-in Customer Data Platform (CDP) as part of its freemium Core plan. This move empowers marketers to better understand ...
Editor's note:The following article has been split into two parts, with Part II released at a later time. In Part I, we focus on the illusion itself: vendor hype, analyst bias and why medium ...
Customer engagement platforms (CEPs) and customer data platforms (CDPs) are sometimes confused. The confusion arises from the overlapping nature of their objectives, wherein data plays a critical role ...
This white paper by our friends over at HGS Digital aims to help you evaluate Customer Data Platform (CDP) vendors on various key areas. Investing in a CDP should be done with a long-term aim – ...
This whitepaper by HGS Digital on Customer Data Platform Vendor Evaluation provides a detailed look at the 10 broad areas and what questions organizations should ask vendors while evaluating the CDP ...
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