Nutshell reports effective CRM and email marketing alignment enhances customer relationships through strategic planning in people, processes, and data governance.

Around this time for the past three years, I’ve posed a question to executives at a number of CRM vendors related to how small and midsize businesses are using CRM. In 2016 I asked why CRM adoption ...

Nutshell reports that startups must choose CRMs based on growth stages, ensuring alignment with current needs and planning ...

Apptivo offers a comprehensive suite of tools for contact management, lead tracking, opportunity management, and sales forecasting, all within a highly customizable interface.

A recent initiative that focused on revamping global CRM strategies and support, has demonstrated impressive results, notably through a significant uptick in revenue and a dramatic reduction in manual ...

Optimizing your CRM data requires making sure your data is crucial, correct, and consistent — or what I like to call, “the three C’s.” Unfortunately, far too many companies have data that’s neither ...

Choosing and adopting a CRM for your company is a lot like setting your sales team up on a blind date. Unfamiliar with the tool, your team doesn’t know what they’re in for or how it’s going to benefit ...