The U.S. Food and Drug Administration is relaxing rules that restrict when food companies can claim their products have no artificial colors.

Add Yahoo as a preferred source to see more of our stories on Google. You're in luck: These plant-based colorings do a nifty job of turning your food green—just in time for St. Patrick's Day. Serious ...

Seeing the world with a restricted color palate seems to tone down an emotion-based resistance to new foods. When you purchase through links on our site, we may earn an affiliate commission. Here’s ...

Most food-wrap films just act as a barrier to bacteria, but don't actually kill the microbes. An experimental new film does exactly that, plus it changes color to show when food is spoiled. And what's ...

Food waste is one of the top issues for consumers today. With challenging economic times and food prices at an all-time high, not only are consumers concerned with the environmental impact of food ...

While taste is the top driver of food and beverage purchases, research suggests that aesthetic appeal is just as crucial, as it is what consumers notice first – particularly as natural colors gain ...

The red-dye ban in the U.S. is particularly relevant this month because of Valentine’s day and all the red-colored foods we might be tempted to eat. The color of food influences whether we eat it or ...