First, it’s helpful to provide the definition of a strategic plan. A strategic plan is a guiding, visionary document highlighting the specific goals and actions that differentiate an organization and ...

From a project manager’s perspective, a strong plan is vital to maintain communication with stakeholders across all levels of an organization. While communication may seem to be a fairly light lift in ...

What do the most accomplished, forward-thinking and resilient companies do to ensure success? They consistently prioritize transparent and effective internal and external communication with employees, ...

When a crisis hits, how your brand communicates about it can either preserve trust with consumers or deepen the damage. Having a clear, actionable communications strategy in place before you need it ...

To achieve success, organizations of all sizes across industries need to be adaptable to change. While change is constant in almost every organization, managing change is easier said than done.

Nicole Tidei is a Vice President at Pinkston, a Washington D.C.-based full service branding, marketing and communications firm. In my more than a decade in public relations, I’ve seen plenty of ...