Most online merchants and agencies utilize pixels and cookies as their method of affiliate and conversion tracking. This is the easiest method of tracking to implement although it is certainly not the ...

Twitter is launching three new or improved ad tools in time for what could be an inflation-challenged holiday for marketers. Twitter Pixel, Conversion API and App Purchase Optimization tools are ...

In the early days of digital advertising, it was pretty straightforward. Put in some keywords, set budgets and track your clicks and click-through rate. As ad platforms evolved to measure actual ...

Snapchat, the image-messaging application with 173 million users, is moving beyond the testing stage of conversion pixels to help marketers track smartphone users' actions after seeing an ad. The ...

In the world of digital marketing, tracking pixels have long been the secret sauce for companies trying to understand their customers. These tiny, invisible bits of code are embedded in websites and ...

Malicious hackers can use tracking pixels to help them gather intelligence for attack campaigns, both mass and targeted in scope. Digital marketing firms have long used tracking pixels (longer than ...