Many entrepreneurs create a Facebook page for their business, expecting it to be a goldmine of engagement, referral traffic and sales. Unfortunately, most business pages fail and turn into a dead zone ...

Are you interested in cultivating an online community about one of your hobbies? Do you just need a way to organize a family event or book club? If so, you may want to consider creating a Facebook ...

The difference between Facebook groups and pages confuses many small business owners. Both can be used for different purposes in a business setting. A group provides a way to communicate with a small ...

The social media landscape is constantly changing and evolving. And while it’s important to keep up with those changes, you should keep one thing in mind – there are still some things that stay the ...

Forbes contributors publish independent expert analyses and insights. John Hall covers entrepreneurial topics that help companies grow. Facebook business pages are essential because they offer more ...