Creative is one of the biggest levers for performance, but the cultural clash between creative and media teams result in marketers underutilizing this approach. On this week’s podcast, we highlight ...

Creative is a strong performance lever. In fact, ad creative is responsible for nearly half of sales lift, which is more than reach, recency and targeting combined, according to recent data from ...

INCYMO.AI launched its AI-powered creative platform for crafting mobile gaming advertisements. The launch follows the debut of the platform’s first case study, first revealed on the Industry Stage at ...

What makes digital advertising creative great? Are marketers measuring creative quality against campaign performance metrics? Which metrics do marketers use to judge creative effectiveness? To find ...

Button Creative will lead advertising films and branded content efforts, while EBG Films will focus on feature films and ...

Advertising isn’t dying. Let’s get that out of the way. The industry still commands billions of dollars in investment, wields immense cultural influence and attracts some of the brightest creative ...

Campaign Trail is our analysis of some of the best new creative efforts from the marketing world. View past columns in the archives here. Plenty of executives describe themselves as “ninjas” and “rock ...

The death of an ad, like the end of the world, doesn’t happen with a bang but with a whimper. If you’re paying attention, you’ll notice the warning signs: click-through rate (CTR) slips, engagement ...

MrBeast, whose real name is Jimmy Donaldson, is teaming up with the software company to produce its Super Bowl ad.

NEW YORK--(BUSINESS WIRE)--Mediaocean today announced the successful completion of its acquisition of Innovid, bringing together Innovid and Flashtalking to form an independent ad tech powerhouse. The ...

The Creative Advertising track within the Master of Strategic Communication Design (MSCD) program is an intense 39-credit hour program typically completed in a single year. It is human-centered, ...

AI-powered ad creative platform INCYMO.AI has launched with the aim of supporting user acquisition campaigns at scale. The company said its AI system uses market data, in-game footage, ...