Private equity firms are looking to round out their investment portfolios as AI continues to transform the advertising industry.

Life at an advertising agency is anything but predictable. Tight deadlines, late nights, and endless brainstorming sessions are the norm. What is often overlooked, however, are the creative minds ...

It’s a common scenario when businesses need to decide if they should do all of their PR and marketing in-house or hire an ...

Chris Mellish, group chief executive officer, says the industry will be shaped by rapid technological advancements in 2025.

Under the leadership of Leo Balbi (CEO) and Sleyman Khodor (CCO), the new agency begins operations with clients Verisure, ...