The Death of the Creative Agency – and What's Rising in Its Place
The traditional creative agency is collapsing. Those who embrace change, grieve the loss and adapt will find themselves not ...
A Twin Cities ad exec believes 2025 is ‘the year of the independents’
Jennifer Spire, CEO and partner at Minneapolis-based creative agency Preston Spire, said her marketing operation isn’t for ...
Omnicom’s Troy Ruhanen: ‘We won’t be backing away from creative agency brands’
The Omnicom Advertising Group boss opens up on the future of its ad agencies and why ‘sibling rivalry’ will be healthy for ...
Facing Headwinds: How B2B Agencies Can Turn Chaos Into Opportunity
B2B tech marketing isn’t just shifting; it’s undergoing a full-scale transformation. As redundancies and budget constraints ...
Breeze Airways hires Walrus as its first creative agency
Breeze Airways CEO David Neeleman, who previously founded JetBlue, aims to build awareness for Breeze’s “attainable luxury” ...
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Greenlane Names Cannabis Creative Group as New Digital Marketing Agency
today announced the selection of Cannabis Creative Group, a division of CHAMP Digital is an award-winning digital marketing agency specializing in Cannabis and CBD. Headquartered in Boston ...
How Marketing Agency 9F Plans Creative Campaigns for Stars Like Bad Bunny, Karol G & Beyoncé
CEO Juan Martín Salazar has directed campaigns for such significant releases as Beyoncé's Renaissance and Cowboy Carter ...