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Katelyn is a writer with CNET covering artificial intelligence, including chatbots, image and video generators. Her work explores how new AI technology is infiltrating our lives, shaping the content ...

The new Sora artificial intelligence (AI) program has obvious pitfalls, but experts highlighted the benefits of the new tech while acknowledging the need for greater safeguards and public education on ...

Many of us have already had our lives impacted in some way by the rise of AI, including those of us working in creative fields. And if ChatGPT's new creative writing model lives up to the hype, even ...

Inside Adobe’s push to make AEM more expressive, faster and more intuitive — and the risks that come with vibe-driven development. When Adobe dropped its latest creative-tech update, the internet didn ...

When I first started in marketing, my observation was that often, a breathtaking ad was the hallmark of a successful brand launch. But in my experience, nowadays, that’s changed—that ad, that hook, ...

A creative director stares at a blank page at 8:07 a.m., coffee cooling beside a half-finished brief. Ten years ago, that page would have pulled in a crowd: copy, art, strategy, maybe a junior team to ...