Editor's note: This is Part 1 of our two-part series on the retention reset. Today’s installment tackles the why: the post-ZIRP correction, why acquisition-first economics are failing and why ...
Customer acquisition is often treated as a numbers game; businesses assume that the more they spend on ads, the more leads they’ll generate. But without a structured qualification and nurturing ...
The role of Chief Revenue Officer has expanded far beyond traditional sales leadership. We are in the era of the empowered, digitally savvy customer whose purchasing journey is fragmented and complex.
Too many new startup founders think the quickest and most consistent path to continued growth is customer acquisition. They get on a very expensive treadmill of conquest marketing, where they’re ...
Lee Aho of Perform[cb] explains down-funnel signals, keyword conquesting, rewarded placements, and pilot frameworks.
Didcom is recognized for driving customer acquisition and operational transformation through engineering excellence and intelligent mobility solutions. SAN ANTONIO, Feb. 3, 2026 /PRNewswire/ -- Frost ...
Discover how CPGA measures the costs to gain new subscribers, its importance for subscription-based services, and tips for ...
Economic Survey 2025-26 highlights rising customer acquisition costs in insurance, urging cost rationalization to enhance industry sustainability.
Industry estimates suggest that search and performance marketing costs for BFSI advertisers in India have risen by 20–30 per ...
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