CMS Wire

Customer Data Management Meets Its Inflection Point

Customer data management is undergoing a rapid transformation, driven by a new wave of tools and technologies designed to handle the growing complexity of data ecosystems. In 2025, businesses are ...
CMS Wire

Customer Data, Analytics Top Priorities for Customer Service Leaders

Digital channels give organizations an opportunity to personalize the journey of their customers using the insights gained from this mutual data exchange. Customer service and support (CSS) leaders ...
No Jitter

CX Leaders and Data Analytics: Boosting Customer Retention

To effectively track customer retention and ensure growth, customer experience (CX) leaders must have a clear view of customer retention as a basic statistic, as well as lifetime value (LTV). By ...
Business Wire

Driving Sustainable Business Value with Customer Profitability Analysis | A Success Story by Quantzig

LONDON--(BUSINESS WIRE)--A global data analytics and advisory firm, Quantzig, that delivers actionable analytics solutions to resolve complex business problems has announced the completion of its ...
No Jitter

The Renaissance of Customer Journey Analytics

Customer journey analytics (CJA) is discussed far more often than it is deployed. The technology isn’t new; pioneers like ClickFox (now BryterCX) and Thunderhead (now part of Medallia) introduced it ...