Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time. For much of the past decade, customer data platforms (CDPs) were positioned as ...

CDP expectations adjusted. Organizations need more realistic CDP expectations to align with their capabilities in unifying and activating customer data. Composable CDP strategy. The trend toward ...

If anyone’s sick of hearing about data silos, it’s marketers. But fragmented data is still a big problem for them, making it hard to understand the impact of specific channels on campaign performance.

"Our collaboration with ActionIQ marks a significant milestone in customer data platform innovation," said David Skinner, Head of Strategic Alliances at Acxiom. "It enables us to expand on our mission ...

SAN FRANCISCO--(BUSINESS WIRE)--Twilio (NYSE: TWLO), the customer engagement platform that drives real-time, personalized experiences for today’s leading brands, kicked off its user conference, SIGNAL ...

In the real-time and dynamic world of digital advertising, the need for agile, scalable and highly personalized marketing strategies has never been greater. The advent of composable customer data ...

As organizations increasingly recognize the importance of cohesive data management strategies, the relationship between marketing, data management and IT teams is evolving. According to an October ...

If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...

Customer data platforms were born in marketing, but they’ve outgrown the martech realm and now touch many more departments, which is causing the market to expand rapidly. Fortune Business Insights ...

Orbee, a provider of automotive data management middleware systems, has been selected by Holman as its customer data platform provider. Orbee said its platform will allow Holman to turn customer data ...

Innovations across communications, data, and AI unlock new levels of personalization, security, compliance, productivity, and ROI for Twilio’s more than 335,000 active customer accounts and more than ...