Getting to customer-obsession is a complex, all-in effort that is more of a cause than a program. It flows directly from the heart of an organization – it’s about how you behave and what you value.

It’s not all that difficult to find a spark for innovation, but it is nearly impossible to sustain it successfully. The few organizations that do share a singular factor: customer obsession. The term ...

All companies should be obsessed with their customers, but only 15 percent actually are, according to Forrester Research vice president and principal analyst Shar VanBoskirk. Customer obsession is a ...

The one sure way to take care of your customers is to respect their time. Being customer-centric is hardly enough these days. To truly be successful, you need to nurture a customer obsession culture ...

A 21-year-old college senior and his roommate started a business that stored students’ belongings over the summer. They rented a warehouse and hired a local trucking company to pick up items at the ...

Customer obsession is heralded as a virtue in business. From Jack Bogle, who was passionate about democratizing investing for Vanguard Group account holders, to Jeff Bezos, who signaled a “relentless” ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today opened the call for nominations for its 2025 Customer-Obsessed Enterprise Awards. Open to organizations headquartered in Asia Pacific, ...

In 2016, Forrester predicts that companies that are customer-obsessed will widen their lead from competitors, as the empowered customers continue to change the fundamentals of the market. Businesses ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)-- Forrester (Nasdaq: FORR) today announces its global Customer Obsession Awards for two categories: Customer-Obsessed Enterprise and Customer-Obsessed Leadership.

Customer-obsessed companies, defined as those that consistently put customers at the center of their leadership, strategy, and operations, outperform peers in profit growth (33 percent higher), ...

CAMBRIDGE, Mass.--(BUSINESS WIRE)--Forrester (Nasdaq: FORR) today opened the call for nominations for its 2024 Customer-Obsessed Enterprise Awards. Open to organizations across Asia Pacific, Europe, ...