The study “AI transforming B2C relationships and relational exchange theory” examines how the integration of artificial intelligence (AI) into marketing disrupts long-standing assumptions about ...

In today’s digital landscape, technology plays a pivotal role in shaping the relationship between a business and its customers. The integration of technology into Customer Relationship Management (CRM ...

It takes thick skin to succeed in today’s volatile marketplace. One task that has proven especially challenging for companies across all industries has been maintaining—let alone boosting—customer ...

The way we as individuals interact with companies (our "suppliers") is on the brink of a major change, driven by the rise of personal agents. These AI-powered "customer-side agents" are set to ...