The United States is in a data quality crisis. This impacts everything, from productivity to AI. Here I’ll focus on the impact of bad data on customer service, which is also in crisis. I recently got ...
What happened in the Qantas data breach? On June 30, 2025, Qantas found unusual activity on a third-party customer service platform. Hackers broke into this system and took personal information, such ...
Forbes contributors publish independent expert analyses and insights. Gary Drenik is a writer covering AI, analytics and innovation. Today, I’m speaking with Amit Sood, chief technology officer at ...
Rachel is a writer on Game Rant. She has been playing video games since the original Nintendo Entertainment System. She spends lots of time (and money) on games like Marvel Rivals, Halo, Mortal Kombat ...
CDI goes beyond collecting data, focusing on accuracy, governance and real-time access that modern CX depends on.
Modern CX depends less on where data lives and more on how signals, AI, and governance come together at decision time.
Most companies use different vendors to run different parts of their business, such as customer management, finances, payroll and social media. To do this, they share access to customer data with ...
MarTech on MSN
5 things marketers can do to abolish data silos
Marketing relies on seamless access to data, but customer information is often trapped in silos across teams and platforms.
It’s long been known that excellent customer service is critical for companies’ bottom lines, and the numbers continue to support that. Research from The Harvard Business Review found that customers ...
The new online portal offers a look at how the agency is doing, as its new commissioner passes his 100 day mark on the job. Social Security Administration Commissioner Martin O’Malley has been on the ...
Customer data platforms (CDPs) first gained popularity among marketing users as the technology tackled the marketing function’s complex customer data management challenges. These challenges included ...
If your business is struggling to manage customer profiles and customer master data across different departments, Customer Master Data Management (CMDM) solutions could be the answer. These tools ...
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