My first foray into dollar store makeup was a few months back. My mom mentioned that she had been buying eyeliner at Dollar Tree for a buck and that it worked “just fine, thank you very much.” This ...

Elf CEO: partnership will help reach consumers in rural areas Co raises annual sales and profit forecasts Shares up 8% in premarket trading Nov 7 (Reuters) - Elf Beauty (ELF.N), opens new tab, a maker ...

Those shelves stocked with cheap goods might not always be giving you the best value for your money.