VISTA, Calif.--(BUSINESS WIRE)--Electra Bicycle Company, the bicycling industry’s top-selling brand in the lifestyle and leisure category, has been awarded US Patent #7740262 for inventing a ...

(WHTM) — The U.S. Consumer Product Safety Commission (CPSC) announced the recall of nearly 20,000 rear bolts that were installed on Trek and Electra bicycles due to a fall hazard. According to the ...

Electra Bicycle Co. LLC has launched an application for Apple’s iPhone to engage consumers and drive bike sales. The bicycle retailer tap JHG, a Southern California-based digital marketing agency, to ...

Trek subsidiary Electra has added a new member to its Loft family of ebikes, a lightweight commuter named the Loft Go 7D EQ with torque-sensing pedal assist and a 40-mile battery, plus the option to ...

It’s springtime. You’re starting to see them everywhere: the girl on the Electra pink Hawaii, the dude wheeling down the Crystal Pier on his Tiger Shark beach cruiser, the aging hipster-prof pulling ...

It’s almost summertime, and if you live in a place that snows, you know that summer means flip flops, stored winter coats, picnics, and bike riding! Okay, I won’t lie – I haven’t ridden a bike in ...

There’s no reason why a bike can’t pack some added oomph. Electra Bicycle Company’s new Café Moto Go! is an electric bike that’ll allow riders to zip around town “like a bat out of hell,” reaching ...

Let's face it, very few of us ride a bicycle to bring home gold medals or stand on some podium. But we still want to stand out, and one team that's been doing this is Trek's off-shoot brand, Electra.

Trek’s subsidiary, Electra, pedals into the spring with a new model in its Go! Series. The Cruiser Go! is one classic-looking two-wheeler that’s going to fill you with nostalgia and will make you feel ...

Harris Williams & Co., a preeminent middle market investment bank focused on the advisory needs of clients worldwide, announces the sale of Electra Bicycle Company, LLC (Electra), the premier global ...

About 6,400 Electra bicycles, 2009 model, because the product's front tray or basket can come loose and into contact with the front tire, posing a fall hazard to riders. The company received 15 ...