Email and SMS marketing complement each other well. Here’s how to use both for your small business.

Younger audiences tend to prefer text messaging over email messaging. Text messages are more immediate, and they can be read and responded to quickly. Additionally, text messages are often seen as ...

Your email messages may be less than effective for several reasons. For example, your message may get lost in the sea of competing messages, and lengthy messages may not be read entirely or carefully.

Discover 7 hidden Gmail features—confidential mode, snooze, automation, advanced search, and smart compose—to streamline email management and dramatically improve productivity in 2026.