One thing that is missing though is the $20 endless shrimp deal that led to the company’s downfall. Red Lobster’s CEO Damola Adamolekun unveiled the new menu on the “Today” show this week. The menu ...

Endless shrimp did not mean endless success for Red Lobster. The seafood chain's "Ultimate Endless Shrimp" deal became more popular than expected, inadvertently becoming a key factor in a $11 million ...

The all-you-can-eat deal contributed to an $11 million quarterly operating loss. By Orlando Mayorquin Red Lobster’s “irresistible” all-you-can-eat shrimp promotion has indeed proved hard to resist.

Red Lobster announced late Sunday it filed for bankruptcy, days after it began shuttering dozens of restaurants— after years of struggling with ownership turnover, plateauing sales and financial ...

Red Lobster introduced a $20 all-you-can-eat shrimp promotion that backfired. Execs said the chain underestimated the response to the "very cheap" deal, which led to losses. Diners are facing sticker ...